The launch of this new logo coincides with the premiere of Hallmark's new daytime programming - beginning Oct 1. (the new logo phrase will be tested in social media sites beginning Sept. 17)
The Hallmark Channel certainly has been "The Heart of TV" while airing some of the most family-friendly programming found on TV, today! I sure hope they continue to do so... as so many families depend on their wholesome movies and dramas. It's a perfect phrase to accompany their logo since so many Hallmark Movies do touch our Hearts!
According to a Hallmark press release, "The tagline, “The Heart of TV”, celebrates Hallmark Channel’s core values and reinforces the network’s position as a leading destination for life-affirming, celebratory, and quality programming that families come together to watch again and again." Also the logo will take on new looks and colors depending on the Holiday!
Hope you all enjoy many new Heartfelt Movies and Moments!
Visit the Family TV Schedule to see upcoming Hallmark Channel Movies!
News Via: Hallmark Crown Media Press Release
Image via: http://www.businesswire.com/portal/site/home/permalink/?ndmViewId=multimedia_detail&eid=50385295&newsLang=en